✦ Our Story ✦

Beauty on your terms.

Salonly was founded to rewrite the rules of beauty and wellness booking. We connect premium professionals directly with clients, wherever they are.

✦ The Mission ✦

Empowering independent artists & premium salons.

Traditional booking platforms charge heavy commission fees and restrict client interactions. We believe beauty professionals deserve full ownership of their businesses.

By introducing our zero-commission marketplace and enabling seamless Home Call services, we make premium beauty services highly flexible for clients and incredibly profitable for professionals.

Salonly isn't just an app - it's a movement towards flexible work, fair earnings, and curated high-quality experiences.

MB

Mahmoud Badwy

Founder & CEO, Salonly

✦ Core Values ✦

What drives us forward

🤝

Fair Partnership

We support our salon partners by charging zero commissions. What they earn is theirs to keep. We grow when they grow.

🏠

On-Demand Freedom

Whether at a premium storefront or right at your doorstep, we build tools that make on-demand booking smooth, safe, and reliable.

Uncompromising Quality

We curate our community. Only vetted, licensed, and highly-rated professionals are accepted onto the platform.

✦ The Journey ✦

How we got here

2024

The Spark

Recognizing the limitations and high fees of traditional salon tools, the foundation for Salonly was designed: a platform putting stylists and clients first.

Late 2024

Home Call Pilot

Launched our exclusive Home Call beta in Dubai and London. The feedback was overwhelming: clients loved the convenience, and stylists loved the independence.

2025

Global Scale

Expanded to 120+ countries, serving over 2 million clients. Built a secure in-app payment partnership with Kashier to secure payment routing globally.

✦ Join Salonly ✦

Ready to experience booking reinvented?

Download the free Salonly app to book top salons or schedule professional home visits in seconds.

Get the App Today